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Choose the plan that is right for you
Book a Strategy Call
Trusted Voice Audience Research
1:1: Qualitative Audience Research filtered through the proprietary SARTO method.
$10,000 / QTR
Book a Strategy Call
Marketing Due Diligence (Pre-acquisition)
Deep dive into the marketing function to identify opportunities to drive revenue growth.
$15,000
Marketing Turn-around (Post-Acquisition)
Work with us to create a trust-building content strategy. Monthly retainers start at $15k.
Custom Pricing
It is time to become
a trusted voice
1
Get to know your audience
I will conduct qualitative audience research interviews with your top customers to uncover the things that help you earn your audience's trust.
2
Form a content strategy (with the SARTO method)
I will filter the results from the research through the SARTO Method to optimize your content calendar, giving you clarity on what to share and how to position it.
3
Show up like a friend and be a Trusted Voice
Execute your content marketing strategy with confidence. Attract a loyal audience, build trust, and strengthen your sales pipeline.
Hi, my name is Mike Gonzalez. As an Advisor and Strategist I help investors drive revenue through Product & Marketing Turnarounds.
Whether you are in the middle of a transaction, conducting a turnaround, or preparing for an exit, I work with private equity firms focused on driving revenue through value creation.
Prior to Leading the Team at Trusted Voice, I lead a digital product design firm PerfectHQ.com working on some of the world’s largest and most popular consumer software products including Microsoft Office 365 Suite (2006-2019), Facebook (2016-2017), ADP Small Business Services (2010-2014), The YouVersion Bible App (2008) and many alike.
Choose the plan that is right for you
Trusted Voice Audience Research
1:1: Qualitative Audience Research filtered through the proprietary SARTO method.
$10,000 / QTR
Book a Strategy Call
Marketing Due Diligence (Pre-acquisition)
Deep dive into the marketing function to identify opportunities to drive revenue growth.
$15,000
Book a Strategy Call
Marketing Turn-around (Post-Acquisition)
Work with us to create a trust-building content strategy. Monthly retainers start at $15k.
Custom Pricing
Choose the plan that
is right for you
Trusted Voice Audience Research
1:1: Qualitative Audience Research filtered through the proprietary SARTO method.
$10,000 / QTR
Book a Strategy Call
Marketing Due Diligence (Pre-acquisition)
Deep dive into the marketing function to identify opportunities to drive revenue growth.
$15,000
Book a Strategy Call
Marketing Turn-around (Post-Acquisition)
Work with us to create a trust-building content strategy. Monthly retainers start at $15k.
Custom Pricing
1
1
1
Get to know your audience
I will conduct audience research and interview your top customers to uncover the things that help you earn your audience's trust.
2
2
2
Form a content strategy (with the SARTO method)
I will filter the results from the research through the SARTO Method to optimize your content calendar, giving you clarity on what to share and how to position it.
3
3
3
Show up like a friend and be a Trusted Voice
Execute your content marketing strategy with confidence. Attract a loyal audience, build trust, and increase engagement with your content.
Become a Trusted Voice
It is time to become a trusted voice
It is time to become a trusted voice
It is time to become a trusted voice
I used to struggle with attracting the wrong audience. My campaigns used to attract "startups" and organizations with big ideas and no budget.
Most content creators need to spend more time developing a deep understanding of their audience's point of view. Trusted voices know how to create the "Oh, I need this." moments. And soon, you will too.
Hi, my name is Mike Gonzalez. As a former agency owner and marketing consultant, I understand what it's like to produce content, wondering whether it will bring in more business.
Hi, my name is Mike Gonzalez. As a former agency owner and marketing consultant, I understand what it's like to produce content, wondering whether it will bring in more business.
I used to struggle with attracting the wrong audience. My campaigns used to attract "startups" and organizations with big ideas and no budget.
Most content creators need to spend more time developing a deep understanding of their audience's point of view. Trusted voices know how to create the "Oh, I need this." moments. And soon, you will too.
I used to struggle with attracting the wrong audience. My campaigns used to attract "startups" and organizations with big ideas and no budget.
Most content creators need to spend more time developing a deep understanding of their audience's point of view. Trusted voices know how to create the "Oh, I need this." moments. And soon, you will too.
Who is this for?
Who is this for?
If you’re an investor in the middle of an acquisition or post-acquisition, I conduct marketing due diligence and turnaround. Uncover opportunities to create revenue within the product and marketing functions of the SaaS company you’re evaluating or recently acquired.
If you’re an investor in the middle of an acquisition or post-acquisition, I conduct marketing due diligence and turnaround. Uncover opportunities to create revenue within the product and marketing functions of the SaaS company you’re evaluating or recently acquired.
Pre-Acquisition
Post-Acquisition
Pre-Exit
Due Diligence
Strategy
Fractional CMO
If you’re a marketer at a SaaS company ($5M+ ARR or greater), I conduct Audience Research. Refine your Ideal Customer Profile. Gain insights that demand generation programs resonate with your audience. Activate an audience of ambassadors singing your praises in real life, leading to more pipeline for your sales team.
Outbound
ABM
Dark Social
Word-of-Mouth
Inbound
Influencer
Trusted Voice Audience Research
Let’s create revenue growth together.
Let’s create revenue growth together.
Book a Strategy Call
Book a Strategy Call
Who is this for?
If you’re an investor in the middle of an acquisition or post-acquisition, I conduct marketing due diligence and turnaround. Uncover opportunities to create revenue within the product and marketing functions of the SaaS company you’re evaluating or recently acquired.
If you’re a marketer at a SaaS company ($5M+ ARR or greater), I conduct Audience Research. Refine your Ideal Customer Profile. Gain insights that demand generation programs resonate with your audience. Activate an audience of ambassadors singing your praises in real life, leading to more pipeline for your sales team.
Let’s create revenue growth together.
Book a Strategy Call
Pre-Acquisition
Post-Acquisition
Pre-Exit
Due Diligence
Strategy
Fractional CMO
Outbound
ABM
Dark Social
Word-of-Mouth
Inbound
Influencer
Trusted Voice Audience Research
Who is this for?
If you’re an investor in the middle of an acquisition or post-acquisition, I conduct marketing due diligence and turnaround. Uncover opportunities to create revenue within the product and marketing functions of the SaaS company you’re evaluating or recently acquired.
Pre-Acquisition
Post-Acquisition
Pre-Exit
Due Diligence
Strategy
Fractional CMO
If you’re a marketer at a SaaS company ($5M+ ARR or greater), I conduct Audience Research. Refine your Ideal Customer Profile. Gain insights that demand generation programs resonate with your audience. Activate an audience of ambassadors singing your praises in real life, leading to more pipeline for your sales team.
Outbound
ABM
Dark Social
Word-of-Mouth
Inbound
Influencer
Trusted Voice Audience Research
Let’s create revenue growth together.
Book a Strategy Call
How can I use it?
All Trusted Voice Audience research comes with a Detailed Ideal Customer Profile that can be used to shape your entire marketing strategy. The key insights can be used in many ways.
All Trusted Voice Audience research comes with a Detailed Ideal Customer Profile that can be used to shape your entire marketing strategy. The key insights can be used in many ways.
Resonate.
Know what to show and say in your Keynote Talk.
Shape your Content Calendar.
Match your audience's routines towards their aspiration.
Align your values with the problem you solve.
Attract an audience that resonates with what you're offering.
Activate the mavens.
Give your audience the words to refer you.
A proven method based on how trust is built.
A proven method based on how trust is built.
With Trusted Voice, we dive deep into uncovering the nuances of why buyers buy using a proprietary research method we call "S.A.R.T.O."
With Trusted Voice, we dive deep into uncovering the nuances of why buyers buy using a proprietary research method we call "S.A.R.T.O."
S
Subject
Subject
A
Aspiration
Aspiration
R
Routines
Routines
T
Threats
Threats
O
Opinions
Opinions
We filter qualitative audience research insights through this framework to find the key motivations your marketing must have to help you show up as a trusted friend to your audience.
We filter qualitative audience research insights through this framework to find the key motivations your marketing must have to help you show up as a trusted friend to your audience.
Book a Strategy Call
Book a Strategy Call
Marketing has changed.
Trust in “brands” is at an all-time low. Buyers rely on people they know, like, and trust when deciding to move forward with a product or service.
Why? Because buyers seek relationships with people, not logos. Trust is built on shared values paired with a deep understanding of the journey your customer is on beyond the scope of your “product” or “service.”
The key is to establish your brand as a trusted voice and be a friend to your audience. Doing so will attract higher-quality leads and close deals with more valuable, loyal customers.
Low Engagement
Low Engagement
Low Engagement
Unqualified Leads
Unqualified Leads
Unqualified Leads
Stalled Deals
Stalled Deals
Stalled Deals
A proven method based on how trust is built.
We filter qualitative audience research insights through this framework to find the key motivations your marketing must have to help you show up as a trusted friend to your audience.
Book a Strategy Call
S
Subject
A
Aspiration
R
Routines
T
Threats
O
Opinions
With Trusted Voice, we dive deep into uncovering the nuances of why buyers buy using a proprietary research method we call "S.A.R.T.O."
Does your content marketing grow your sales pipeline?
Does your content marketing grow your sales pipeline?
Build trust with those who engage
Build trust with those who engage
Build trust with those who engage
Attract a loyal audience
Attract a loyal audience
Attract a loyal audience
Strengthen your sales pipeline
Strengthen your sales pipeline
Strengthen your sales pipeline
Attract a loyal audience and strengthen your sales pipeline from your content marketing
Attract a loyal audience and strengthen your sales pipeline from your content marketing
Trusted Voice is an audience research firm that works with Investors, CEOs and Marketers to help demand gen programs attract loyal audiences, build trust and strengthen sales pipelines.
Trusted Voice is an audience research firm that works with Investors, CEOs and Marketers to help demand gen programs attract loyal audiences, build trust and strengthen sales pipelines.
Book a Strategy Call
Book a Strategy Call
Attract a loyal audience and generate referrals from your content marketing
Trusted Voice is an audience research firm that works with Investors, CEOs and Marketers to help demand gen programs attract loyal audiences, build trust and strengthen sales pipelines.
Book a Strategy Call